Hospitality Construction and Renovation Specialist
About Nova HRC
Nova Hotel Renovation & Construction, Inc. has developed into one of the leading international hospitality renovation and construction companies with offices located in Fullerton, California, Clearwater, Florida, London, England and Shanghai, China. The foundation of Nova HRC is a fusion of service-focused hospitality executives and construction-minded professionals that enable us to work and think a little differently. In the role of general contractor, we are able to aggressively schedule our project timelines due to our ability to self-perform many of the finish trades and manage our established relationships with local sub-contractors. Our ability to provide value engineering throughout each project enables our clients to manage costs while expediting the completion schedule.
Nova HRC's team structure is comprised of operations, construction and engineering executives, a design team, project managers, and superintendents for each specific trade. We have more than 200 "in-house" tradesmen and sub-contractor resources in all aspects of construction that travel and work for Nova HRC and have been affiliated with Nova for the last 20 years.
We employ only the most talented individuals at their respective positions in the industry. Once contacted and engaged on the project, the pre-construction team will incorporate all the key personnel who will be involved from pre-construction through completion. This includes both the Senior Project Manager and Senior Superintendent. There is no "hand-off" point from pre-construction to construction but rather a smooth transition ensuring continuity and consistency of personnel.
In addition to our construction and renovation service, Nova has the following independent subsidiaries:
Park Royal: Park Royal is a full service procurement company specializing in lighting, glass, stone, tile, bathroom accessories, millwork, artwork, door and hardware, as well as many other specialty materials. Park Royal Purchasing eliminates the need to involve multiple entities that so often drive the costs up for the client or end user. The sales, quality control, shipping, transportation, and on-site factory representatives are all Park Royal staff, resulting in considerable savings. By streamlining the purchasing process, the client or designers can also be more creative in terms of custom designs without exceeding internal budgets. In addition to owning two Chinese manufacturing facilities, Park Royal has established relationships with facilities within the United States, Canada, China, Philippines, Thailand, Indonesia, Mexico, Italy, and Vietnam.
Innovation Kitchen Design & Supply: Innovation Kitchen Design & Supply specializes in providing design and procurement services for commercial kitchens. Experienced and knowledgeable project managers and design engineers offer a single source solution for clients taking them from initial consultation and design stage to the bidding of all food service equipment, including but not limited to: buy-outs, custom stainless, walk-in coolers, exhaust systems, furniture, and smallwares.
Nova Hotel Group: Nova Hotel Group specializes in providing a comprehensive resource for property management, marketing services, training and development, and revenue maximization for the hospitality industry. Our leadership team has an extensive background in rooms, food and beverage and financial operations with a proven track record of delivering the highest level of service and value to our clients.
We employ only the most talented individuals at their respective positions in the industry. Once contacted and engaged on the project, the pre-construction team will incorporate all the key personnel who will be involved from pre-construction through completion. This includes both the Senior Project Manager and Senior Superintendent. There is no "hand-off" point from pre-construction to construction but rather a smooth transition ensuring continuity and consistency of personnel.
In addition to our construction and renovation service, Nova has the following independent subsidiaries:
Park Royal: Park Royal is a full service procurement company specializing in lighting, glass, stone, tile, bathroom accessories, millwork, artwork, door and hardware, as well as many other specialty materials. Park Royal Purchasing eliminates the need to involve multiple entities that so often drive the costs up for the client or end user. The sales, quality control, shipping, transportation, and on-site factory representatives are all Park Royal staff, resulting in considerable savings. By streamlining the purchasing process, the client or designers can also be more creative in terms of custom designs without exceeding internal budgets. In addition to owning two Chinese manufacturing facilities, Park Royal has established relationships with facilities within the United States, Canada, China, Philippines, Thailand, Indonesia, Mexico, Italy, and Vietnam.
Innovation Kitchen Design & Supply: Innovation Kitchen Design & Supply specializes in providing design and procurement services for commercial kitchens. Experienced and knowledgeable project managers and design engineers offer a single source solution for clients taking them from initial consultation and design stage to the bidding of all food service equipment, including but not limited to: buy-outs, custom stainless, walk-in coolers, exhaust systems, furniture, and smallwares.
Nova Hotel Group: Nova Hotel Group specializes in providing a comprehensive resource for property management, marketing services, training and development, and revenue maximization for the hospitality industry. Our leadership team has an extensive background in rooms, food and beverage and financial operations with a proven track record of delivering the highest level of service and value to our clients.
Executive Staff
Chip Hardy - President
With over 20 years of enterprising leadership in Hotel Operations, as well as Hotel Construction and Renovations, Mr. Hardy has established a distinguished reputation for achievement in the hospitality industry. Following Mr. Hardy's vision, Nova HRC has enjoyed great success and has evolved into a group of companies servicing a growing portfolio of satisfied clientele. With his direction, Mr. Hardy has nurtured an environment of creative thinking and problem solving, enabling his team to exceed expectations and deliver results. His career in hotel operations culminated in the role of Executive Vice President of a major hotel ownership group while managing the operation of a large portfolio of hotels ranging from mid-tier properties to four diamond resorts. Over the last several years, his focus has been on developing long-term relationships with hotel owners on renovation and construction projects, as well as discovering and qualifying a variety of high caliber international production facilities from which to source.
Simone Azzam - Executive Vice President
As an original founder and major stakeholder in the company's success, Mrs. Azzam has the responsibility for managing Nova HRC's procurement and quality control on all furniture, fixtures, and equipment supplied by our global partner as well as creating unique design elements for our renovation projects. Simone has successfully combined her formal education in interior design with a proven track record in hotel operations to expand the scope of Nova HRC's projects and was the visionary for the creation of the individual subsidiaries. Her attention to detail and focus on perfection have enabled her to ensure complete satisfaction on the turnkey products and have resulted in building long-term relationships with our clients.
Ian Fraser - Senior Vice President
Ian Fraser has managed construction projects and companies for over 16 years, with experience ranging from high-rise luxury housing and hotels, to offices, hospitals, and other commercial construction and he holds an active General Contractors License in the state of Florida. Notable projects include a $140 million renovation of the St. Moritz / Ritz Carlton in New York, Lincoln Square, a $400 million mixed use project in Washington, and a $60 million hospital extension in South Nassau. Mr. Fraser graduated with honors from Portsmouth University in 1993 with a Bachelor's of Science Degree in Quantity Surveying and he went on to gain his Post Graduate Degree in Construction Management in 1995. Mr. Fraser also has an extensive knowledge of construction software programs, including Timberline, MS Project, as well as various estimation software. As Senior Vice President of Operations, Ian has full responsibility of all departments including: Human Resources, Accounting, Project Management, and Business Development.
Keith Ripel - Director of Sales and Marketing
Keith Ripel joined the Nova team in 2007 as Director of Operations of the Hotel Group. After two and a half years of managing our hospitality management division, Keith was promoted to Director of Sales and Marketing for the Nova companies. In his current role, Keith is responsible for expanding our client base by finding new project opportunities and developing our marketing collateral and website. Prior to joining Nova HRC, Keith held several top management positions with various hotel companies, managing four and five-star properties. Keith holds a Bachelors of Science Degree from the University of New Hampshire in Hotel Management.
Michael Shafe - Director of Project Management
Michael is a 40-year veteran of the construction industry, having participated in large luxury hospitality renovations, as well as a wide variety of specialized projects including museums and prisons. Michael is the qualifying party on the general contractor's licenses in Arizona, California and Nevada. Michael is a 1969 graduate of the US Military Academy, and he has a Master's Degree in Structural Engineering from Arizona State University. He is versatile with Timberline, Prima Vera, Sure Track & Expedition, MS Project, and other key construction software programs. As a Senior Project Manager & Director of Project Management, Michael oversees projects from start to finish working directly with other project managers and reports directly to the VP of Operations. He also takes a lead role in overseas procurement of construction materials.